The Power Of Potter’s Box

Advertising targets people.  But that’s not the only reason people don’t like ads.  Advertising negatively targets our children; our curiosity; our insecurities; our fears; and our initial, primal wants, in one short clip right after another.   Even so I plan on being an advertiser. When I enter the media workforce I need to pick and choose…

Occupy Media Literacy

Whether we know it or not, people are surrounded by media for the better part of their waking hours.  People are exposed to media messages 68.8% of their waking hours, via emails, television, text messages, Facebook, Twitter — the list seems endless. This is why it is important to have the skills to analyze the…

Miss-Represented

            Media consumers have come up against a fork in the road.  This fork has not two, but hundreds of paths that we can pursue.  These paths lead to different battles that we can fight.  Should we target the sexual and often violent content on cable channels, or possibly, the…